Valentine's Day - 'Love outside the Box'
Stop Motion Video - February 2017
This Holiday campaign focused on the many combinations of items that you could assemble and gift to your loved one, housed inside a special edition gift box. To bring this to life in an inclusive way, I created a stop motion video that focused on three different pairs of loved ones gifting and opening each other's gifts: one Male/Female, one Male/Male, one Female/Female. The final video was featured on all of the local lululemon social media channels to great success.